We consider a product’s full journey — from material choices to use and end of life — to reduce reliance on finite resources and help keep materials in use for longer.
Material use and product lifecycle
Our focus areas
Material choice
We use recycled materials where feasible and prioritise virgin materials that meet our environmental, social and traceability requirements, as assessed through our material selection criteria and risk-based due diligence process.
Business optimisation
By optimising our assortment planning and aligning production with demand, we reduce waste and improve resource efficiency across our supply chain.
Product creation
We strive to maximise the value of resources and products by keeping them in use for longer. We do this by embedding circular principles into the design of our products and packaging, ensuring they are used for longer and are easier to reuse and recycle.
Extending customer use
Through services such as resale, which offer customers ways to prolong the life of our products, we keep them in use for longer and reduce waste.
Waste prevention and management
We focus on reducing waste where possible and ensuring that it is managed properly in line with the waste hierarchy. We aim to direct as much waste as possible towards reuse and recycling, while reducing the amount sent for disposal, in line with recognised waste management approaches.
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