News Article

H&M Looop awarded with Design Grand Prix during Cannes Lions

We are so happy and proud to announce that H&M, together with the agency AKQA, has been rewarded with the industry’s most prestigious prize, a Cannes Lion Grand Prix, for H&M Looop.

Camilla Henriksson, Global Head of Customer Experience H&M Lifestyle Brands said “Beyond happy and proud for this recognition with H&M Looop. The installation with H&M Looop in the store in Stockholm is the result of passion and engagement from a lot of talented people and partnerships from HKRITA, H&M Foundation, H&M colleagues, AKQA and Universal, and shows that when joining forces in a true partnership we can create wonderful things together.”

“The machine visualizes to customers that old textiles have a value and should never go to waste. This new innovation with an instore recycling system shows how recycling works, without using water or chemicals, and getting customers on board is key to achieve real change and transform our industry for the future.”

Camilla Henriksson, Global Head of Customer Experience

H&M Lifestyle Brands

The 2021 Cannes Lions International Festival of Creativity attracted 29,074 award entries from 90 countries.

In May, H&M Looop won a coveted Fast Company World Changing Ideas award. The project has also won two D&AD awards and three One Show awards.

Find out more about H&M Looop.