Back to top

Leading the change

Fashion needs to change and we want to be part of that change by rethinking how products are made, how they’re used and what happens to them afterwards.

We back new materials, technologies and ways of doing business that use fewer resources. Some ideas start small. We help test them, learn from them, and grow the ones that work.

We share what we know and push for better ways to measure progress – across our own business and the industry as a whole. We also work with others to help shape the policies and systems needed for long-term change.

We focus on three areas that maximise our impact

To shift the industry, we need new ways to design, make and re-use clothes. We team up with startups, researchers and suppliers to explore new ideas from materials made from waste to services that keep products in use for longer. Then we test what works and scale what’s ready.

For our industry to change, we need a clear view of what’s working and what’s not. We share information about what we do, what we’ve learned and where we still need to improve. Transparency makes us accountable and helps others track and compare our performance.

We can’t change the industry alone. We work with people across fashion – and beyond – to listen, learn and shape solutions together. These partnerships help us move faster and contribute to change that reaches further than our own business.

Our annual and sustainability report

We publish our Sustainability Disclosure annually. In this document, we set out our goals and the progress we’ve made in the previous year. Find the latest version here. More up to date information can be included on this page.