Sales development, July

Turnover for the H&M Group increased in July 2004 by 14 per
cent compared with the corresponding period last year.

Sales increase per month in per cent excluding currency rate
changes:

2000/0 2001/0 2002/0 2003/0
1 2 3 4

December 7 10 16 11
January 22 8 18 14
February 16 16 10 13
March 27 16 8 7
April 15 12 12 13
May 20 11 9 7
June 21 19 8 15
July 18 18 8 14
August 26 16 5
September 34 8 6
October 18 26 10
November 20 14 4

Whole year 20 14 9

Sales development in the month of August will be published
together with the nine month report on 30th September 2004 at
8.30 CET.

Rolf Eriksen
Managing Director

Contact persons:

Carl-Henric Enhörning, IR +46-8-796 5410
Kristina Stenvinkel, Communications Manager +46-8-796 3 908

H & M Hennes & Mauritz AB (Publ.)
Head office – A7, 106 38 Stockholm
Phone: +46-8-796 55 00, Fax: +46-8-24 80 78, E-mail:
info.se@hm.com
Registered office Stockholm, Reg. No 556042-7220