H&M GROUP SALES DEVELOPMENT IN AUGUST

In the month of August 2010, sales in local currencies including VAT increased by 24 per cent compared to the same month previous year.

Sales development per month in percent excl. currency rate changes:

2006/07 2007/08 2008/09 2009/10
December 16(5) 10(-1) 3(-7) 15(3)
January 16(5) 17(3) 9(-1) 11(1)
February 15(5) 24(10) 1(-8) 10(-1)
March 29(17) 3(-8) 6(-3) 21(9)
April 21(8) -1(-10) 19(8) 4(-6)
May 10(-2) 25(14) 0(-9) 6(-4)
June 17(5) 8(-2) 4(-5) 20(9)
July 14(2) 15(3) 7(-3) 21(10)
August 11(-1) 8(-3) -3(-11) 24(14)
September 25(12) 10(-2) 1(-8)
October 15(3) 9(-2) 7(-3)
November 14(1) 7(-4) 1(-9)

Whole year 17(5) 11(-1) 4(-5)

The figures in parenthesis represent the sales development in comparable units. Comparable units comprise the stores and the internet and catalogue sales countries that have been in operation for at least a financial year. H&M’s financial year is 1 December to 30 November.

The number of stores amounted to 2,078 on 31 August 2010 versus
1,840 on 31 August 2009.

Sales development in the month of September will be published on Friday 15 October 2010 at 08.00 CET.

Karl-Johan Persson, Managing Director

Contact person: Nils Vinge, Head of IR +46-8-796 5250

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on NASDAQ OMX Stockholm. The company’s business concept is to offer fashion and quality at the best price. In addition to H&M, the group includes the brands COS, Monki, Weekday and Cheap Monday as well as H&M Home. The H&M Group has around 2,000 stores in 37 markets. In 2009, sales including VAT were SEK 118,697 million and the number of employees was around 76,000. For further information, visit www.hm.com.