The new classics in menswear at H&M this spring
It is time to get ready for this spring’s favourite pieces – the nylon parka; the sleeveless cardigan; the front-pleat short. At H&M this season includes the fresh classics you need to move your wardrobe forward. It’s all about playing with the silhouette as tailoring is mixed with casual to create a whole new way of dressing.
“For Spring 2008 the design team was inspired by new materials, high-tech sportswear-inspired fabrics as well as classic tailoring and 90s minimal looks. It’s really exciting because we have very open-minded customers who like to embrace the new,” says H&M’s head of design Margareta van den Bosch.
It’s a crisp and clean Spring where the focus is on details. Blazer jackets are single-breasted with peak lapel in sleek grey linen. Trousers are the new secret weapon, with sleek straight leg shapes being styled with a turn-up for a 60s effect, or with front-pleats giving a new relaxed shape. When the weather warms up, these front-pleats reappear on shorts to greet the sun with the most tailored look yet. Match them with a mandarin collar jersey to really play with tradition.
Nylon brings a fresh snap to menswear in volume and texture. To update the city look, get the must-have H&M nylon parka, a paperweight piece that sets a suit in flight. It looks most modern in white, but if the shape feels nostalgic – it’s available in khaki, too. Nylon brings a real jolt to the look when it comes in electric blue zip-up, cropped at the waist. To make this blue pop the loudest, wear it with black – even get the black nylon zip-up with electric blue trim. For the ultimate in shine, get the stand-out black patent biker jacket, which gives new dynamism to a classic shape. Note that the nylons and patents are for the top half of the body – the look will be even more effective if it is mixed up with the textures kept from sheen.
For a relaxed style, it’s the layering pieces that work the best. A sleeveless cardigan has uniform detailing on the shoulders to keep the shape tight, which looks great worn over an orange T-shirt. To play around some more, wear a bold black-and-white striped vest over the top of a grey long-sleeve jersey, meanwhile grey linen waistcoats give focus to white mandarin collar shirts. Want to take it further? Get a scarf. Voluminous batique scarves add structure to the most casual looks, while a strip of thin grey jersey is the finishing touch to the city looks.
INSPIRATION: Tailoring with sportswear influence, work wear, uniform classics and folk style romanticism.
COLOURS: Black, white, grey, electric blue, orange, uniform green
MATERIALS: Linen, nylon, cotton, patent leather
PATTERNS: Mostly minimal, with flashes of graphic blocks on vests and hoodies, mixed with African-inspired prints on scarves
SAMPLE PRICES:
Nylon parka €59.90
Mandarin collar shirt €24.90
Sleeveless cardigan €19.90
Front-pleat shorts €24.90
Patent jacket €79.90
Nylon zip-up €39.90
Straight-leg trousers €39.90
Stripe vest €19.90
For more information please contact H&M’s press service:
e-mail: mediarelations@hm.com, telephone: +46 8 796 53 00