WWF and H&M lead the way for more sustainable fashion

"Together, we are taking a holistic and science-based approach that aims to break new ground within sustainability and fashion. After working closely together with H&M for the past three years, we know they are committed to being good stewards of shared resources, and eager to contribute to shifting the industry towards more sustainable models," says Mariann Eriksson, Marketing Director at WWF.

H&M and WWF’s previous partnership focused on moving H&M towards best practice on water stewardship.  This work has led to improved water awareness among H&M staff and suppliers and has brought stakeholders from business, civil society and politics together to contribute to more sustainable water management in entire river basins in China and Bangladesh. In Bangladesh, a report was recently published*, analyzing the economic risk factors for the apparel industry and the crucial linkage to sustainable water use. In China, the partnership results include an Industrial Park project, where suppliers share resources and improve their water and chemical management. The new partnership includes taking the previous commitments in water to the next level while also expanding into new areas of climate and sustainability strategy.

"This partnership enables H&M to explore future possibilities and address two of our main sustainability challenges, climate and water, in a constructive way. Simultaneously we’re aiming to influence our industry to move in the same direction. The partnership will showcase to other companies that taking on sustainable business practices is fundamental for future business success", says Pierre Börjesson, Sustainability Business Expert Climate & Water, H&M.

H&M and WWF will continue their work with water stewardship with increased focus on collective action with other companies, policy makers and civil society at chosen river basins in China. On climate, WWF and H&M will work to further reduce greenhouse gas emissions in prioritized parts of H&M’s value chain by working with suppliers, customers and policy makers towards a low carbon future. The creation of a strategic dialogue aims to support H&M in the journey to be truly sustainable, moving towards circularity and leading change in the industry.

Efforts in the new partnership will be aligned with the UN Sustainable Development Goals.

Read more about the H&M and WWF partnership here.

*”Water Governance in Bangladesh, Challenges and opportunities around policy, institutional function and implementation for a sustainable water future”. Available here: panda.org/Bangladesh

For more information, please contact:
WWF Sweden, Mariann Eriksson, Marketing Director, +46 70 687 33 31, mariann.eriksson@wwf.se
WWF Erika Reje, Media Relations, +46 76 545 40 00, erika.reje@wwf.se

H&M Media Relations, +46 8 796 53 00, mediarelations@hm.com

About WWF
WWF is one of the world’s largest and most respected independent conservation organizations, with over 5 million supporters and a global network active in over 100 countries. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. Read more at panda.org.

About H&M
H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M Home. The H&M Group has more than 3,900 stores in 61 markets including franchise markets. In 2015, sales including VAT were SEK 210 billion and the number of employees is more than 148,000. For further information, visit hm.com.