Trends at H&M for spring 2010
The design team offer a diverse mix for H&M’s spring collection. Ethnic influences from all over the world, old Hollywood fashion classics and college styles. Sharp silhouettes boast angular lines with an 80’s influence and in contrast there is soft feminine draping. Fabrics have new blends, structures and surfaces.
“There are so many must have pieces within this collection, from classics that have been revamped and updated to ethnic inspired looks that create a strong global look. You will also see inspiration from both art and nature which make up the most enchanting prints”, says H&M’s head of design Ann-Sofie Johansson.
Ladies
Modern urban looks includes cool white suits and feminine draped dresses that give both softness and strength. Jumpsuits are softer in slippery silks and loose harem pants in luxurious gold lame add dramatic glamour. Romantic vintage style dresses and artist’s style tunics offer a preppy and retro ‘chic housewife’ look. Global inspiration comes in the form of embroideries, tunic and kaftan styles and spicy colour palettes
Men
Classic Menswear favourites have been updated this season. There is a new take on the preppy look that includes a new modern check shirt and stripe t-shirt as well as a baseball jacket. As in ladieswear there are ethnic influences in menswear too, using paisley prints and rustic tones in modern ways.
Silhouettes
Narrow, relaxed and comfortable, draped or softly voluminous.
Colours
White, blue, beige and grey, leather colours, watercolour shades, rich spicy tones and neon brights.
Patterns and prints
Floral, ethnic, watercolour, embroidery, animal prints, and classic checks and stripes.
Materials
Cotton, silk, transparent fabrics, jersey, viscose, chambray, organic and recycled materials.
Garments
Women: Dresses with volume or drape, kaftans, tunics, oversized shirts, utility jackets, blazers, peg trousers, harem pants, pencil skirts, all-in-ones, decorated pieces.
Accessories: Maxi size jewellery, luxuriously decorative ethnic jewellery and shoes, wide belts, scarves, big sunglasses.
Men: Utility jackets, individual blazers, linen suits, patterned shirts, granddad tops, shorts, worn jeans, chinos, cardigans, polo shirts, shirts and drawstring trousers.
Accessories: Scarves, leather belts, canvas belts, sandals, deck shoes, loafers, sneakers, straw hats.
For more information please contact H&M’s press service:
E-post: mediarelations@hm.com
Telephone: +46 8 796 53 00