News Article

Clarification from H&M regarding Justin Bieber merchandise

With regards to recent claims that H&M has produced and sold Justin Bieber merchandise without the artist’s permission, H&M would like to clarify the following:

Justin’s license holder has confirmed that H&M had the right contracts in place and followed all proper approval procedures for each selected design.

Nevertheless, out of respect for Justin, we removed the products from our site and stores, and we’re working to find the best way to make use of them.

We have been Justin Bieber’s merchandise partner since 2016 and we are very proud of the work we have done so far.