H&M GROUP SALES DEVELOPMENT IN JULY

In the month of July 2009, sales in local currencies including VAT increased by 7 per cent compared to July previous year.

Sales increase per month in per cent excl. currency rate changes:

2005/06 2006/07 2007/08 2008/09
December 14(4) 16(5) 10(-1) 3(-7)
January 15(5) 16(5) 17(3) 9(-1)
February 11(2) 15(5) 24(10) 1(-8)
March 0(-8) 29(17) 3(-8) 6(-3)
April 9(1) 21(8) -1(-10) 19(8)
May 13(5) 10(-2) 25(14) 0(-9)
June 9(1) 17(5) 8(-2) 4(-5)
July 11(2) 14(2) 15(3) 7(-3)
August 15(5) 11(-1) 8(-3)
September 9(0) 25(12) 10(-2)
October 12(3) 15(3) 9(-2)
November 11(2) 14(1) 7(-4)

Whole year 11(2) 17(5) 11(-1)

The figure in parenthesis represents the sales development in comparable H&M units. Comparable units mean the stores and the internet and catalogue sales countries that have been in operation for at least a financial year. H&M’s financial year is 1 December to 30 November.

The number of stores amounted to 1,828 on 31 July 2009 versus 1,601 on 31 July 2008.

Sales development in the month of August will be published together with the nine month report on Thursday 24 September 2009 at 08.00 CET.

Karl-Johan Persson, Managing Director

Contact person:
Nils Vinge, Head of IR +46-8-796 5250

The information in this sales development is that which H & M Hennes & Mauritz AB (publ) is required to disclose under Sweden’s Securities Market Act. It was released for publication at 08.00 (CET) on 17 August 2009.