H&M GROUP SALES DEVELOPMENT IN JULY

In the month of July 2010, sales in local currencies including VAT increased by 21 per cent compared to the same month previous year.

Sales development per month in percent excl. currency rate changes:

2006/07 2007/08 2008/09 2009/10
December 16(5) 10(-1) 3(-7) 15(3)
January 16(5) 17(3) 9(-1) 11(1)
February 15(5) 24(10) 1(-8) 10(-1)
March 29(17) 3(-8) 6(-3) 21(9)
April 21(8) -1(-10) 19(8) 4(-6)
May 10(-2) 25(14) 0(-9) 6(-4)
June 17(5) 8(-2) 4(-5) 20(9)
July 14(2) 15(3) 7(-3) 21(10)
August 11(-1) 8(-3) -3(-11)
September 25(12) 10(-2) 1(-8)
October 15(3) 9(-2) 7(-3)
November 14(1) 7(-4) 1(-9)

Whole year 17(5) 11(-1) 4(-5)

The figures in parenthesis represent the sales development in comparable units. Comparable units comprise the stores and the internet and catalogue sales countries that have been in operation for at least a financial year. H&M’s financial year is 1 December to 30 November.

The number of stores amounted to 2 066 on 31 July 2010 versus
1 828 on 31 July 2009.

Sales development in the month of August will be published together with the nine month report on Wednesday 29 September 2010 at 08.00 CET.

Karl-Johan Persson, Managing Director

Contact person: Nils Vinge, Head of IR +46-8-796 5250

The information in this sales development is that which H & M Hennes & Mauritz AB (publ) is required to disclose under Sweden’s Securities Market Act. It was released for publication at 08.00 (CET) on 16 August 2010.