Press release

H&M GROUP SALES DEVELOPMENT IN MAY

In the month of May 2010, sales in local currencies including VAT increased by 6 per cent compared to May previous year.

Calendar effects are estimated to have had a negative impact of 3-4 percentage units in May 2010.

Sales development per month in percent excl. currency rate changes:

2006/07 2007/08 2008/09 2009/10
December 16(5) 10(-1) 3(-7) 15(3)
January 16(5) 17(3) 9(-1) 11(1)
February 15(5) 24(10) 1(-8) 10(-1)
March 29(17) 3(-8) 6(-3) 21(9)
April 21(8) -1(-10) 19(8) 4(-6)
May 10(-2) 25(14) 0(-9) 6(-4)
June 17(5) 8(-2) 4(-5)
July 14(2) 15(3) 7(-3)
August 11(-1) 8(-3) -3(-11)
September 25(12) 10(-2) 1(-8)
October 15(3) 9(-2) 7(-3)
November 14(1) 7(-4) 1(-9)

Whole year 17(5) 11(-1) 4(-5)

The figure in parenthesis represents the sales development in comparable H&M units. Comparable units mean the stores and the internet and catalogue sales countries that have been in operation for at least a financial year. H&M’s financial year is 1 December to 30 November.

The number of stores amounted to 2,062 on 31 May 2010 versus
1,822 on 31 May 2009.

Sales development in the month of June will be published on Thursday 15 July 2010 at 08.00 CET.