Sales development in April 2016

The H&M Group’s sales including VAT increased by 5 percent in local currencies in April 2016 compared to the
same month the previous year.

The cold spring which continued into April in several of H&M’s large markets has had an unfavourable impact onsales of transitional garments.

The total number of stores amounted to 4,035 on 30 April 2016 compared to 3,610 on 30 April 2015.

Percentage sales development for the month of May and total revenue in SEK for the second quarter
(March to May) will be published in a separate press release on 15 June 2016. The Six-Month Report,
covering the period 1 December 2015 to 31 May 2016, will be published on 22 June 2016 at 08.00 (CET).

Karl-Johan Persson, CEO