There are no rules to in fashion but one. That is to recycle your clothes.
Today, September 3, H&M releases a new anticipated film highlighting its mission to close the loop. By collecting old clothes and turning them into new updated styles, instead of letting them go to waste, we can completely change the way fashion is made. This will reduce the need for virgin resources as well as other impacts fashion has on our planet.
In addition brand new denim key pieces, made from textiles recycled from the Garment Collecting initiative are available in store and online from September, 3.