Press release

Viktor & Rolf in design collaboration with H&M

The design duo Viktor & Rolf and H&M are pleased to announce their collaboration for the autumn 2006 season. Viktor & Rolf, known for their high concept fashion shows and modern twist on classically tailored clothes, will design a collection of women’s and men’s wear to be produced and distributed by H&M.

The one-time collection will be available at selected H&M stores on all H&M markets across Europe, North America and the Middle East. To be launched in November 2006.

Viktor & Rolf started their career in 1993 when they won the Hyères Fashion Festival. Through exhibitions, installations, haute couture shows, and since 2000, women’s ready-to-wear, they have received international acclaim as one of fashion’s most innovative labels. Their brand now includes a men’s line, scarves, underwear, glasses and shoes as well as a perfume range. The duo’s renowned collections comprising sharp tailoring and clever artistry sell in over 20 countries worldwide. Their first signature store, which is entirely upside down, has won many design awards and was opened in Milan last year.

”If Haute couture is the most sublime form of fashion, H&M is fashion at its most democratic. Our roots are based in couture. It’s the heart and soul of our work. But we also love to play with opposites: transformation is a key element of our signature style. For us, fashion is an antidote to reality. It’s a great opportunity to communicate our vision with such a large audience of H&M devotee,” say the designers Viktor & Rolf.

”We really admire Viktor Horsting and Rolf Snoeren and are fascinated by their unique way of working with design, combining their artistic talent with great craftsmanship. We look forward to offering our customers a collection by these extraordinary designers,” says H&M’s head of design Margareta van den Bosch.

Contact persons H&M:

Annacarin Björne
+46 8 796 57 57

Kristina Stenvinkel
+46 8 796 39 08