Weekday to Open in Switzerland
Weekday is happy to announce that the brand will expand to Switzerland, with two stores in Zurich expected to open in late 2019.
The new stores will be located in the heart of the old town on Limmatquai and in the new urban quarter Europaallee by the central station. Dedicated to encouraging self-confidence and self-expression, Weekday hopes to inspire through a dynamic combination of product, creativity and cultural understanding. Through collections and marketing campaigns, the brand reflects on issues such as sexism, gender equality, current events, and popular culture.
Constantly striving to make their business more sustainable, Weekday is committed to using sustainably sourced materials, with less environmental impact on the planet. Today 68% of Weekday products are already made from sustainably sourced materials, while goals and strategies are in place for even more sustainably sourced collections in the future. With its strong focus on expansion, Weekday is opening new stores across Europe throughout 2019. The rollout, thus far, includes stores in existing markets as well as three new countries.
Further details to follow in due course.
For further enquiries, please contact: christopher.schenk@weekday.com
Founded in 2002, Weekday currently ships to 19 markets and has stores in 12 countries, offering a unique retail experience and a curated mix of women’s and men’s assortments as well as a small selection of external brands.
Facebook: weekday
Instagram: weekdayofficial
weekday.com