World Aids Day 1st of Dec 2012
To commemorate the World Aids Day 2012 we would like to take the opportunity to talk some more about our community investment project Fashion Against Aids. 2012 marks the fifth year of H&M running the Fashion Against Aids Campaign.
The aim of the collection is to promote safe sex and increase awareness about HIV/AIDS among young people all over the world. Since the donation from the collection goes to several actors within the civil society, in different countries, the project has a wide geographic range. 25 percent of sales are donated to HIV/AIDS prevention projects carried out by the organizations DAA, YouthAIDS®, UNFPA and the MTV Staying Alive Foundation.
Last year H&M invested USD 550.00, and so far the Fashion Against Aids initiative has raised a total of USD 6 million. Supporting projects in the communities where H&M works is a cornerstone of our community investments. It is through our projects that we can work practically to address crucial issues and contribute to positive and sustainable change.