Our stories

Meet our sustainability experts

Across our brands we have an amazing team of experts working on sustainability and driving us towards our goals.

In March we published our Sustainability Disclosure detailing our achievements and challenges as well as our future focus. Our progress is down to our central sustainability department and the team of experts working across our brands. In this article, we meet some of the people working at our brands and find out which achievements have made them most proud.

Karin Brinck, Sustainability Manager at H&M

I’m most proud of how we have integrated recycled or sustainably sourced materials into our full assortment, reaching 85% in 2023.* This has enabled our customers around the world to make better choices without having to compromise on design or affordability.

I’m also proud of how we are driving the whole industry to reduce their impact by supporting companies that are developing new technologies in recycling and lower impact processes such as material dying or washing.

Parisa Golshekan, Sustainability Business Expert at COS

There is so much to shout about, but here are a couple of highlights that I’m particularly proud of. I’m inspired by the progress we’re making in our Gender Equality Strategy for our supply chain. As well as the community investment projects we’ve funded in Türkiye and Bangladesh that touch the lives of so many women, men and their families.

I’m also proud of how we’ve dared to test and scale our circular business models, in our journey to decouple growth from resource use. We’re learning so much from services such as COS Resell, Full Circle and Restore, which will help us to continue to develop them in the right way for our users. We’re already seeing such a positive response from customers, which is great. And we’re so happy to have reached 95% sustainably sourced materials in our collection!

Ulrika Jakobsson, Sustainability Manager at Weekday & Monki

I’m proud of the steps we have taken towards becoming a more circular fashion business. We have expanded our resell concept, where our customers can buy and sell pre-loved products, and over 20% of Weekday stores now offer Weekday Curated 2nd-hand.

We have also taken important steps towards making products fit for a circular economy. Monki have created several capsule collections using our circular design principles, and over 60% of Weekday jeans in the AW23 collection followed the Jeans Redesign guidelines, a project led by Ellen MacArthur Foundation.

Cecilia McNeil, Sustainability Manager at & Other Stories

We are delighted that we have reached 90% recycled or sustainably sourced materials in our collections, putting us well on our way to achieving our goal of 100% by 2030.* In addition, we are proud to use innovative and regenerative materials like regenerative wool from NATIVA™ and recycled silver recovered through urban mining, which collects discarded silver from household waste in Denmark.

We have also been working with creatives in the sustainability field, such as textile artist Sindiso Khumalo. Finally, we are happy to share that we have partnered up with UN Women Sweden to support UN Women’s Second Chance Education Programme in India as part of our community investment strategy.

Sofia Snöborgs Tüll, Head of Production & Sustainability at ARKET

“Good choices for a better world” has always been part of our mission and I’m very proud of the immense dedication and commitment to sustainability from everyone at ARKET. We continue to strengthen our foundation of quality and longevity in design, as well as making progress towards circularity, from using recycled or reused materials to rolling out circular business models.

I am also very proud of the close collaboration we have with our suppliers, because through this cooperation, we can make that crucial industry impact needed. We have a lot of work in front of us, leading and transforming the whole textile industry into circular business models, reducing greenhouse gas emissions, and finding technologies which will enable us to use less energy and less fresh water.

* Recycled or sustainably sourced describes materials that have a reduced negative environmental impact compared to conventional alternatives. Visit our material page for more information.