H&M Group will protect its own rights and the rights of the photographer/director from any kind of infringement or misuse. It is therefore of the utmost importance that you handle images and/or film material with the greatest care and follow our conditions of use.
- When using H&M Groups images and/or film material it must be made clear that it is an H&M Group image or an H&M Group production.
- Where photographers’ or directors’ names are given, these should always be credited.
- Media are never allowed to manipulate, alter or edit H&M Group’s images in any way.
- Media are never allowed to manipulate or alter H&M Group’s moving image material in any way.
- The use of images from H&M Group as covers is not permitted.