Press release

Autumn glamour in sophisticated makeup from H&M

This autumn’s ‘by H&M’ make-up look uses rich and dark colours like burgundy and plum in an alluring style influenced by the sophistication of the Thirties and Forties. Smouldering eyes in shimmer dark nuances of wine, dark lilac and mocha are set off by glossy lips painted in warm shades of dark red, Marlene Dietrich style. Nails are well manicured and painted in creamy colours like dark cherry or sensual ruby.

The seasonal winter holiday party makeup range is all about luxury and glamour. The focus is on the lips, glossy in warm and dark shades. Cheeks are pale and dramatically sophisticated. Eyes are smoky either with dramatic tones of anthracite, silver or gold, or vivid colours like green, turquoise and cerise used with dusty golden shades. Glitter eyeliner in black and silver makes eyes sparkle. And, to set off the sparkling party feeling, body glitter in gold and silver.

H&M has its own brand of make-up and body care: By H&M. It’s a line that is designed to appeal to fashion-conscious women and men and includes a wide range of make-up in finely-tuned colours updated every season. The make-up range includes accessories such as brushes, and eyelash curlers. And the brand includes body care for both women and men. By H&M has products designed for younger people too. As well as the latest make-up, these include body and nail care products along with fragrances.