Cosmetic Autumn
H&M places huge importance on a high fashion element as well as quality and price level when it comes to make-up. It should be possible to change your look and experiment with the new make-up colours that are launched every month. The product range also includes body and haircare items alongside make-up and accessories designed for women, men and young people.
In for autumn comes a feminine, sensual look inspired by film stars of the 1930s. Make-up comes in romantic powdery and muted pastels. Eyelids are lilac and lips shimmering. Another trend – Dark Eve – embodies a dramatic, sensual look. Eyes are in focus with sooty shades, like nearly black and burgundy. And for even more emphasis, eyes are lined with metallic eyeliner. Lips go glossy in neutral tones, while nail varnish comes in glittering gold, dark red-brown or glistening black.
By H&M
H&M has its own brand of make-up and bodycare: By H&M. It’s a line that is designed to appeal to fashion-conscious women and men and includes a wide range of make-up in finely-tuned colours updated every season. The make-up range includes accessories such as brushes, and eyelash curlers. And the brand includes bodycare and styling products for both women and men. By H&M has products designed for younger people too. As well as the latest make-up, these include body and nailcare products along with fragrances.
H&M cosmetics in brief
- H&M places great importance on having an up-to-date, value-for-money, high quality range of cosmetics.
- The range includes make-up, bodycare and haircare as well as accessories for women, men and teenagers.
- H&M cosmetics are made in Europe, Asia and the USA.
- H&M does not allow animal testing on cosmetic products, either during production or for finished products.
- H&M demands that the quality of its cosmetics products is high and suppliers have to follow H&M’s directive as well as EU restrictions*).
- H&M suppliers sign contracts to ensure that packaging, contents and labelling all comply with safety and quality standards. H&M checks and continually follows up to make sure that these standards are being met.
- H&M started selling cosmetics in 1975, and since 1987 has also sold its own cosmetics lines in store.
- From autumn 2003 H&M cosmetics will be available in Sweden, Norway, Finland, Denmark, Germany, the UK, Austria, Spain, Portugal, France, Holland and Italy.
*) The contract H&M has with its suppliers includes the demand that they follow the EU directive on cosmetics (Legislation in Europe concerning cosmetic and hygiene products/The European Communities Directive 76/768/EEC of July 1976. More information on the directive is available on the internet: http://pharmacos.eudra.org/F3/).