Exciting contrasts set the tone for autumn with H&M Home
Warmth, comfort and glamour are all in focus at H&M Home this autumn, with a palette of forest-inspired colours bathed in candlelight to make everyone feel welcome as the nights draw in.
Knitted and faux fur cushions and throws are key items for interiors this season, teamed with cute animal motifs, industrial photographic prints, or 70’s-inspired stripes to create an exciting style mix. New for this season are candles in glass lanterns in bright autumnal shades or featuring nostalgic patterns. The shift in season also brings new ideas for every room in the house: falling leaves on tea towels, romantic vintage prints for duvet covers, and a mix of 1950’s nostalgic puppy motifs and retro industrial prints to bring towels to life in the bathroom. Sustainability is increasingly important, with shopping bags in recycled polyester and selected towels and textile baskets made from organic cotton.
“The industrial trend continues, complemented by a glamorous 70’s theme with high-gloss materials in bright autumnal colours and lightning black as a base. This season’s key products are our cushion covers – faux fur and soft knitted covers in natural shades are a must”, says Evelina Kravaev Söderberg, H&M Home’s head of design.
CONCEPT: An accessible, inspirational range of fashionable textiles for the home, all at a great price.
COLOURS: Autumnal shades – from the rich browns and greens of the forest to the vivid brights of cobalt blue and purple. Also pink and red in glamorous 70’s shades and black lightning.
KEY TRENDS: A warm and inviting home bathed in candlelight, with colours and fabrics inspired by the American prairie and the rawness of the season outside. Forest-inspired shades and vintage prints bring the magic and romance of the woods into the home, while glamorous 70’s colours and glossy details put everyone in a party mood. Fabrics are in focus with knits and faux fur an important part of the mix.
FABRICS AND MATERIALS: Faux fur, knits, linen, cotton, velvet.
PRICES: Cushion covers £2.99 to £12.99, throws £24.99 to £39.99, candles in glass lanterns £4.99, and duvet covers £7.99 to £29.99.
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For more information please contact H&M’s press service:
E-mail: mediarelations@hm.com
Telephone: +46 8 796 53 00