H&M focuses on cool football fashion ahead of this summer’s World Cup
With the 2006 World Cup finals looming in Germany, H&M’s design team has put together a World Cup collection that’s really on the ball fashion-wise. The collection comprises of clothing and accessories for babies, children, teenagers and men.
‘Up to now there has been a lack of stylish garments and accessories with a football theme. We know that many of our customers are interested in both fashion and football and we think that fashion-oriented football supporters too should be able to feel trendy during this summer’s World Cup,’ says H&M’s Head of Design Margareta van den Bosch.
The garments and accessories inspired by the competing nations have been designed with a ‘retro’ element. The slightly trendier teenage range includes cool T-shirts with the latest cuts and different prints, vests for both boys and girls, caps, badges, flip-flops, bags etc. For her there’s also a fashionable bikini collection with hipster bottoms and triangular bikini tops. The men’s collection is more along classic lines with T-shirts, vests, underwear, flip-flops, caps and sweat-bands. And for babies H&M have brought out a range of smart bodysuits with cropped legs, T-shirts and caps. There are pretty sleeveless dresses for girls and for boys T-shirts and vests with matching shorts, along with underwear and accessories.
The collection will be in the majority of stores in all 22 of H&M’s markets in Europe and North America from the middle of May. The colours and prints on the garments and accessories are derived from the classic footballing nations like Argentina, Brazil, England, France, Italy and Germany, but the H&M countries that have qualified for the World Cup finals are also represented on certain garments in the collection. These countries are the Czech Republic, Holland, Poland, Portugal, Spain, Sweden, Switzerland and the USA.
For more information, please contact:
H&M’s press service, e-mail: mediarelations@hm.com,
telephone: +46 8 796 53 00.