H&M GROUP SALES DEVELOPMENT IN AUGUST

In the month of August 2009, sales in local currencies including VAT decreased by 3 per cent compared to August previous year.

Sales increase per month in per cent excl. currency rate changes:

2005/06 2006/07 2007/08 2008/09
December 14(4) 16(5) 10(-1) 3(-7)
January 15(5) 16(5) 17(3) 9(-1)
February 11(2) 15(5) 24(10) 1(-8)
March 0(-8) 29(17) 3(-8) 6(-3)
April 9(1) 21(8) -1(-10) 19(8)
May 13(5) 10(-2) 25(14) 0(-9)
June 9(1) 17(5) 8(-2) 4(-5)
July 11(2) 14(2) 15(3) 7(-3)
August 15(5) 11(-1) 8(-3) -3(-11)
September 9(0) 25(12) 10(-2)
October 12(3) 15(3) 9(-2)
November 11(2) 14(1) 7(-4)

Whole year 11(2) 17(5) 11(-1)

The figure in parenthesis represents the sales development in comparable H&M units. Comparable units mean the stores and the internet and catalogue sales countries that have been in operation for at least a financial year. H&M’s financial year is 1 December to 30 November.

The number of stores amounted to 1,840 on 31 August 2009 versus 1,618 on 31 August 2008.

Sales development in the month of September will be published on Thursday 15 October 2009 at 08.00 CET.

Karl-Johan Persson, Managing Director