H&M GROUP SALES DEVELOPMENT IN OCTOBER

In the month of October 2007, sales in local currencies including VAT increased by 15 per cent compared to October previous year.

Sales increase per month in per cent excluding currency rate changes:

2003/04 2004/05 2005/06 2006/07

December 11 13 14(4) 16(5)
January 14 5 15(5) 16(5)
February 13 6 11(2) 15(5)
March 7 20 0(-8) 29(17)
April 13 15 9(1) 21(8)
May 7 18 13(5) 10(-2)
June 15 18 9(1) 17(5)
July 14 12 11(2) 14(2)
August 15 17 15(5) 11(-1)
September 10 7 9(0) 25(12)
October 9 10 12(3) 15(3)
November 24 11 11(2)

Whole year 12 13 11(2)

The figure in parenthesis represents the sales development in comparable stores. A store is comparable if it has been open and has had an unchanged sales area for at least a financial year. H&M’s financial year extends from 1 December to 30 November.

The number of stores amounted to 1,490 on 31 October 2007 versus 1,321 on 31 October 2006.

Sales development in the month of November will be published on 17 December 2007 at 8.00 CET.

Rolf Eriksen, Managing Director

Contact person:

Nils Vinge, Head of Investor Relations +46-8-796 5250

Press pictures and background information for editorial use can be down loaded from www.hm.com