H&M GROUP SALES DEVELOPMENT IN OCTOBER

In the month of October 2010, sales in local currencies including VAT increased by 13 per cent compared to the same month previous year. In comparable units sales increased by 3 percent. 

The total number of stores amounted to 2,143 on 31 October 2010 versus 1,925 on 31 October 2009. 

For table over the sales development during the last years, see attached document. 

Sales development in the month of November will be published on Wednesday 15 December 2010 at 08.00 CET.

Karl-Johan Persson, Managing Director   

Contact person: Nils Vinge, Head of IR, +46-8-796 5250 

The information in this press release is that which H & M Hennes & Mauritz AB (publ) is required to disclose under Sweden’s Securities Market Act. It was released for publication at 08.00 (CET) on 15 November 2010.