H&M opens first store in Serbia

10 January, 2013

The first store in Serbia, in the capital Belgrade, is planned to open during autumn 2013. Other new markets for H&M during 2013 are Chile, Estonia, Lithuania and via franchise in Indonesia.

– We look very much forward to opening the first H&M store in Belgrade. We are excited to be able to offer fashion and quality at the best price to our customers in Serbia from autumn 2013, says Karl-Johan Persson, CEO at H&M.

Contact person:

Camilla Emilsson-Falk
Head of Mediarelations
Telephone: +46 8 796 39 95
E-mail: Camilla.emilsson-falk@hm.com