Holiday makeup at H&M for summer
Summer beautiful at H&M is natural with a golden complexion, softly accentuated eyes and full, naturally beige pink or rose lips. Inspiration comes from safaris on warm savannahs, with burnt tones as well as deep green exotic hues.
‘Even if the holiday season hasn’t really started yet, you want to adapt to the sunlight and forget about winter pallor. Bronzing powder is a fantastic invention. You can look your summer best all year around without the damage caused by natural sun exposure,’ says H&M’s head of design Margareta van den Bosch.
The summer makeup line includes bronzing-stick, brush and powder in a pretty case and eyeshadow in a box. There is also a complete makeup palette with ten shades of eyeshadow; browns, dusty turquoise, soft papaya, copper, pinks, khaki and white, and a shimmering highlight powder. The mascara is naturally brown. Lips are painted creamy and pale in beige pink or rose, with matching nail varnish or French manicure.
H&M produces its own makeup and skincare products; by H&M. The product line has been created for style-conscious women and men, and includes a wide assortment of cosmetic products in carefully co-ordinated colours that are updated seasonally. The collection also includes body care products and accessories such as brushes, makeup bags and toilet bags.
Press pictures can be downloaded from www.hm.com (not available anymore due to legal reasons).
For more information please contact H&M’s presservice:
e-mail: mediarelations@hm.com
telephone: +46 8 796 53 00
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H&M places great importance on having an up-to-date, value-for-money and high quality range of cosmetics. H&M does not allow animal testing on cosmetic products. All H&M’s cosmetic suppliers sign contracts to ensure that packaging, contents and labelling all comply with safety and quality standards. H&M started selling cosmetics in 1975, and has had its own cosmetic lines since 1987. H&M cosmetics are available in Sweden, Norway, Finland, Denmark, Germany, the UK, Austria, Spain, Portugal, France, the Netherlands, Italy, Switzerland, Belgium, Luxembourg, Poland and the Czech Republic.