Karl Lagerfeld and H&M

Karl Lagerfeld and H&M have the pleasure of announcing their collaboration for the autumn 2004 season. Karl Lagerfeld will design a collection of around 30 pieces to be produced and distributed by H&M under the label "Karl Lagerfeld for H&M".

"We both had the same idea independently. I’ve been fascinated by what they do for a long time, and they were apparently interested in what I represent", explained Karl Lagerfeld.

The "Karl Lagerfeld for H&M" line is a one-time collection that will be available this year, from mid-November. The collection will be sold in most stores on H&M’s 19 markets in Europe and North America.

"It’s both fascinating and motivating to work with Karl Lagerfeld and above all to have the possibility to offer our customers this completely unique collection", explained Margareta van den Bosch, head of design at H&M.

Further information will be available at the beginning of this autumn.