Press release

Look feminine and fresh in Spring’s 50s inspired make-up

H&M cosmetics are feminine and fresh for Spring. Focusing on a modern retro mix, colours are mainly light, shimmering 50’s style pastels. Eyeshadows are light and bright worn in contrasting combinations, while lips are glossy and shades of bright cerise and creamy pinks. There are nail varnishes to match in light apricot, pink and cerise. New this season is a highlighter in pearly light pink designed to create a beautiful lustre.

21 October, 2003

Make-up for the Summer season goes colourful with influences from the 80s, tropical flowers, paradise islands and watersports. It’s all about bright, intensive colours with the focus on eyes and nails. Eyeshadows are green, turquoise and cerise, while nail varnish will be available in creamy shades of coral, shocking pink and cerise. This Summer’s look is finished off with glossy lips in transparent fruity colours.

‘By H&M’

H&M’s essential collection of make-up and bodycare is called ‘By H&M’. It?s a line designed to appeal to both women and men. It includes a wide range of make-up in specially selected colour combinations that are updated every season. The make-up range includes accessories, such as brushes and eyelash curlers. There are also bodycare and styling products for both women and men. ‘By H&M’ also has products designed towards the younger customer, and also a body, nail and fragrance range.

H&M cosmetics in brief

H&M started selling cosmetics in 1975 and since 1982 H&M has also sold its own cosmetics lines in store.

From spring 2004 H&M cosmetics will be available in Sweden, Norway, Finland, Denmark, Germany, the UK, Austria, Spain, Portugal, France, Holland, Italy, Switzerland and Belgium.

H&M cosmetics are supplied by companies in Europe, Asia and the USA.

H&M cosmetics are high quality and suppliers have to follow the H&M directive on this matter as well as EU regulations*).

H&M suppliers sign contracts to ensure that packaging, contents and labelling comply with safety and quality standards. H&M carries out checks and continual follow-ups to make sure that these standards are being met.

H&M does not allow animal testing on cosmetic products, either during production or on finished products.

*) The contract H&M has with its suppliers includes the demand that they must follow the EU directive on cosmetics (Legislation in Europe concerning cosmetic and hygiene products/The European Communities Directive 76/768/EEC of July 1976. More information on this directive is available on the internet: http://pharmacos.eudra.org/F3/).