Sales development, January

Turnover for the H&M Group increased in January 2002 by 8 per cent compared with the corresponding period last year.

Continued considerably improved gross margin, due to among other things lower price reductions.

Sales increase per month in per cent excluding currency rate changes:

1999/2000 2000/2001 2001/2002

December 19 7 10
January 13 22 8
February 27 16
March 5 27
April 18 15
May 15 20
June 7 21
July 10 18
August 3 26
September 22 34
October 5 18
November 8 20
Whole year 12 20

Sales development in the month of February will be published on 22 March 2002 at 8.30 CET in connection with the report for the first quarter.

Rolf Eriksen
Managing Director

Contact persons:

Carl-Henric Enhörning +46-8-796 5410
Leif Persson +46-8-796 1300