Sales development, January

Press Release

Turnover for the H&M Group increased in January 2005 by 5 per cent compared with the corresponding period last year. Calendar effects are estimated to have affected sales negatively by approximately 5 percentage units.

Sales increase per month in per cent excluding currency rate changes:

2001/02 2002/03 2003/04 2004/05

December 10 16 11 13
January 8 18 14 5
February 16 10 13
March 16 8 7
April 12 12 13
May 11 9 7
June 19 8 15
July 18 8 14
August 16 5 15
September 8 6 10
October 26 10 9
November 14 4 24

Whole year 14 9 12

Sales development in the month of February will be published together
with the three month report on 6th April 2005 at 8.30 CET.

Rolf Eriksen
Managing Director

Contact person:
Carl-Henric Enhörning +46-8-796 5410

H & M Hennes & Mauritz AB (Publ.)
Head office – A7, 106 38 Stockholm
Phone: +46-8-796 55 00, Fax: +46-8-24 80 78, E-mail: info@hm.com
Registered office Stockholm, Reg. No 556042-7220