Sales development, October

Turnover for the H&M Group increased in October 2001 by 18 per cent compared with the corresponding period last year. The sales increase isreported excluding currency rate changes. Sales increase per month in per cent:

1998/1999 1999/2000 2000/2001

December 22 19 7
January 21 13 22
February 17 27 16
March 42 5 27
April 23 18 15
May 23 15 20
June 33 7 21
July 19 10 18
August 24 3 26
September 7 22 34
Oktober 23 5 18
November 23 8
Whole year 23 12

Sales development in the month of November is estimated to be published on Thursday 13 December at 8.30 CET.

Rolf Eriksen
Managing Director

Contact persons:

Carl-Henric Enhörning: +46-8-796 5410
Leif Persson: +46-8-796 1300