Summer-fresh make-up at H&M
Fresh and flirty are key words for this summer’s make-up ‘by H&M’. Lush flower prints and delicious ice cream pastels inspire the chlorophyll and pastel colour palette. Applying tones to bare, sun-kissed skin without foundation, powder or blusher is a new, fun sensation. A sun protection cream is all you need and it works perfectly as a base for eye shadows too.
Eye shadows are grass or leaf green, forget-me-not blue, sun yellow or lilac and are sold in packs of two different shades to mix and match according to style and mood. Lip gloss and nail varnish come in raspberry pink or papaya.
H&M produces its own make-up and skincare products: by H&M. The product range has been created for fashion-conscious women and men and includes a wide selection of make-up products in carefully coordinated colours that are updated each season. The collection includes accessories such as brushes, make-up and toilet bags and body care products for both women and men. H&M’s in-house product range also includes make-up for the younger generation.
Press pictures can be downloaded at www.hm.com.
For more information please contact:
Annacarin Björne, telephone: + 46 8 796 57 57,
e-mail: annacarin.bjorne@hm.com.
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H&M places great importance on having an up-to-date, value-for-money and high quality range of cosmetics. H&M does not allow animal testing on cosmetic products. All H&M?s cosmetic suppliers sign contracts to ensure that packaging, contents and labelling all comply with safety and quality standards. H&M started selling cosmetics in 1975, and has its own cosmetic lines since 1987. From spring 2005 H&M cosmetics will be available in Sweden, Norway, Finland, Denmark, Germany, the UK, Austria, Spain, Portugal, France, the Netherlands, Italy, Switzerland, Belgium, Luxembourg, Poland, the USA and the Czech Republic.