The latest summer looks, and exclusive previews of autumn

SUMMER AT H&M CONTINUES WITH A BEACH HOUSE CAMPAIGN FEATURING THE SEASON’S ESSENTIALS
Following Beyoncé’s campaign showing the pick of the season’s swim and beachwear, summer continues at H&M with a fresh campaign featuring the key pieces for women, men and kids. Shot by Terry Richardson and including models such as Doetzen Kroes, it was photographed in and around a beach house near Tulum in Mexico. The images are like summer memories showing the essential pieces for the season, such as shorts and summer shirts for women, along with perfect summer dresses. For men there’s informal beach looks along with tailored shorts for hot summer nights, and the campaign also features all the looks for kids in the sun.

SWIMWEAR GETS TRIBAL THIS SUMMER WITH ANIMAL PRINTS AND AFRICAN COLOURS
The tribal heat of Africa comes to swimwear at H&M this summer with colours and motifs of the continent. A strapless swimsuit with a zip-front is tie-dyed in the burgundy colours and a twist bandeau comes in African stripes, and has tassel ties on its tanga bottom.  Meanwhile a new Ikat print is used on a bikini, and stones decorate a halterneck bandeau in off-white or chocolate brown.

MAURITZ ARCHIVE – AN UPCOMING MEN’S COLLECTION TO CELEBRATE THE HERITAGE OF H&M
This autumn, a new menswear collection at H&M called Mauritz Archive celebrates the little-known heritage behind the label. In 1968, the founder of Hennes bought a men’s outdoor gear store located in central Stockholm called Mauritz Widforss. The two were brought together, forming what we know now as H&M, and it’s this outdoors gear which will provide the inspiration for Mauritz Archive, debuting on September 19 in around 250 stores worldwide, as well as online.

THE SUMMER’S PICK: JOSEPHINE DE LA BAUME SELECTS THE SEASON’S BEST AT H&M
When actress, singer and model Josephine de La Baume was asked to make her pick of the key Summer looks at H&M, it was all about the mix. She matched the season’s key white lace dress with black flats and black sunglasses, or toughened her look by wearing a zip-up biker over Ikat print top and skirt with white heels. Josephine’s other key pieces include a denim dress, a velvet trimmed utility jacket, an animal print skirt and this summer’s essential straw hat. "I love renewing my summer wardrobe at H&M. I’m always more interested in pieces that tell a story, which I can put together to create my own personal look. I’m usually a tomboy, but in summer I’m reborn a woman, and always go for dresses and flowery prints. My favourite accessory of the season is the straw hat, very French, very 50s, and perfect for right now", says Josephine.