H&M HOME Presents New Campaign With Poppy Delevigne
The first ever ‘At Home With’ campaign, featuring the London residence of British actor, model and style icon, Poppy Delevingne. Her eclectic and colourful abode not only serve as a stunning backdrop for a selection of pieces from our latest collection, but it also provides real life inspiration for every room.
The ‘At Home With Poppy Delevingne’ campaign launches globally on Thursday 15th August and the new products will appear in store and online at hm.com from the same day.
Poppy Delevingne’s chic yet accessible sense of style moves effortlessly from the realms of film and fashion to her elegant home in West London where sunlight, colours, prints and plush textures mingle with one another. From the kitchen and bedroom to the living room and bathroom, the forest greens and earthy tones of the new H&M HOME collection fit right in, as do the brass accessories and soft furnishings in dusky pink and mushroom grey. Glamorous yet eclectic, the mood is fun, sophisticated and thoroughly modern.
“A home is about surrounding yourself with things you love and with this H&M HOME campaign, I’m thrilled that I found so many pieces to fall in love with. It’s also wonderful to be working with an up-and-coming interiors brand that has such a wide range of styles you can pick and choose from, especially since I like mixing textures, finishes and colours,” says Poppy Delevingne.
“It’s always exciting to see H&M HOME products in real life environments and stepping into Poppy’s house was no different. She has this fun personal style and loves to play with colour, which is strongly expressed from room to room. To have the campaign in her home with Poppy starring in the images as well felt so natural, from an aesthetic and inspirational point of view,” says Camilla Henriksson, H&M HOME’s Head of Marketing and Communications.
