About us

We are a global family of brands and businesses. We make it possible for customers around the world to express themselves through fashion and design in a sustainable way.

H&M Group at a glance¹


employees globally


markets with online sales in 60 markets


billion SEK in net sales in 2023, +6% vs. 2022


recycled or sustainably sourced materials in our commercial,
including 25% recycled materials

Our brands and business ventures

H&M Group is a global fashion and design company, with over 4,000 stores in more than 75 markets and online sales in 60 markets.

All our brands and business ventures share the same passion for making great and more sustainable fashion and design available to everyone. Each brand has its own unique identity, and together they complement each other and strengthen H&M Group – all to offer our customers unbeatable value and to enable a more circular lifestyle.

This is our way

We are committed to meeting all external regulations where we do business and to doing the right thing. Acting consistently and with a strong ethical compass is vital if H&M Group is to continue being a trusted company and partner, a company that is valued by customers, respected by society, and for which we are all proud to work.

The “Our way” document sums up H&M Group’s culture, values, policies and guidelines. It defines who we are, what we do and how we do it.

Our story

From a single store in 1947 we became a family of brands, offering fashion and design to customers worldwide.

Living our values

At H&M Group, we are guided by shared values. They are part of who we are, what we stand for and how we act.

Inclusion and diversity

We are a value-driven company that wants to lead the way to a more inclusive and diverse fashion industry.

Our sustainability strategy

H&M Group’s vision for sustainability is to lead the change towards a circular fashion industry with net-zero climate impact, while being a fair and equal company. We work according to our sustainability strategy produced jointly with external and internal experts. Our sustainability work spans the entire value chain, focusing both on our own operations and, together with other stakeholders, the industry in general.

H&M Foundation

The H&M Foundation is a long-term commitment from the Stefan Persson family, the founders and main owners of the H&M Group.

As a philanthropic foundation, they find, fund and facilitate disruptive innovations, initiatives and research with the vision to enable an inclusive and planet positive textile industry.

Read more in our Annual and Sustainability Report 2023